Case Study

The Art Gallery App

A mobile art-buying concept designed around approachable discovery, strong filtering, and a checkout path that feels clear.

March 2022 - April 2022 UX design Prototype

Project Overview

The Art Gallery is an online art retailer concept for new and existing collectors. The app helps people find affordable, authentic pieces while navigating by category, movement, period, and price.

Goal: Create an app with extensive filtering and simple navigation from multiple entry points.
Role: UX designer and researcher from initial research through final prototype.

User Research

Interviews and empathy mapping identified two main audiences: first-time collectors looking for affordability and experienced buyers who need faster ways to narrow large collections.

Cost Users often assume art will be inaccessible or expensive.

Filtering Buyers need meaningful ways to narrow by style, period, and budget.

Time Discovery should move quickly without losing context.

Accessibility Labels, contrast, and checkout feedback need to be easy to read.

Design Process

The app uses a top navigation menu, category shortcuts on the home screen, and a bottom navigation pattern. The mockups emphasize back navigation, stronger button contrast, and a less cluttered checkout step indicator.

Usability Study

Testing showed that users wanted an easier way to return to previous screens, stronger contrast on action buttons, simpler checkout status, and a final confirmation page before purchase.

Takeaways

The project reinforced that art discovery depends on clarity as much as visual appeal. Filters, labels, and checkout feedback make the buying flow feel safer and more accessible.