Freelance Project

Evine Beaute

A responsive website concept for makeup artistry services, focused on faster inquiry, clearer portfolios, and easier booking.

April 2022 - May 2022 UX design User research

Project Overview

Evine Beaute is a makeup artistry business serving weddings and special events in the Washington DC area. The redesign centers on simple navigation, visible inquiry paths, portfolio filtering, and a booking process that feels quick from every page.

Goal: Build a site that helps users browse makeup styles, compare artists, and inquire without hunting for the next step.
Role: UX designer and researcher, working from discovery through high-fidelity prototype.

User Research

Research focused on newly engaged clients and busy professionals who need confidence before reaching out. Interviews showed that the inquiry process, booking flexibility, and style filtering were the strongest pain points.

Inquiry process Users needed pricing and availability paths to be easier to locate.

Booking process Recurring services and artist choice needed clearer support.

Time Wedding clients often compare many vendors quickly.

Filtering Portfolio filtering helps users identify the right makeup style faster.

Wireframes And Mockups

The design prioritizes a refined top navigation, strong inquiry placement, portfolio previews, and booking controls. Missing original screenshots are represented with local themed mockup panels.

Usability Study

A moderated study with five participants surfaced navigation and booking improvements. The contact action was repositioned as a clearer inquiry action, and the booking flow added artist selection.

Takeaways

The project demonstrates how research can turn a visual portfolio into a practical decision tool. Clear navigation, visible calls to action, and filtered work samples reduce uncertainty before a client reaches out.